12 Best Digital Marketing Strategy For Beauty Salon And Beauty Spa In 2023

Majority of Beauty Salon and Beauty Spa Struck and Struggling Around Digital Marketing Strategy For Beauty Salon

Here are a few tips and digital marketing strategy for beauty salon that are both easy, free, and can be done tomorrow for your beauty salon and beauty spa. If you’re feeling extra motivated, you can even do it today.

If you’re a hairstylist, makeup artist, salon owner, nail artist or a tattoo artist this blog is for you. In this blog I’m going to share simple strategies you can use to market your beauty business in 2023.

Here is 12 Steps to Finding the Perfect Digital Marketing Strategy For Beauty Salon

When it comes to marketing, sometimes it’s helpful to shake things up a bit and sometimes it’s wise to double down on what’s working.

When is the right time to change your approach?

Don’t worry! here are a few clues for you:

  • If you’re feeling exhausted from putting yourself out there, you might need to take a break
  • You feel like you’re going round in circles, as if you’re stuck in a rut and not getting anywhere
  • It’s hard to find new faces on your social media and in your salon

You’ll continue to see new faces if you’re doing a good job at marketing, and you’ll be motivated and energized to keep going.

If this describes you, keep working hard and check out the following list for some extra marketing bang!

So – think it might be time to try something new?

That’s amazing. It’s helpful for you. You might even get energized to do some of these things.

The hacks here are perfect for anyone who runs a tanning salon, rents hairdressing booths, creates beautiful nail art, or specializes in eyebrow lamination and eyelash extensions.

Marketing hack #1:Feel free to send a “We Miss You!” email to clients you haven’t seen for a while

Send a quick hello to a client you haven’t seen in 12 months or longer!

The power of marketing can’t be ignored. A small investment in your salon’s marketing can have a huge payoff. Always use these salon marketing ideas to create an effective marketing plan.

Let them know how your business has been recently, what’s new at your booth or salon, and offer them something special to keep them coming back. An offer like “10-15% off your next appointment! Or “Get a travel size skincare kit when you book now!” can be the difference between never seeing a client again and seeing them this week.

Make your offer limited so they’ll be motivated to take advantage of it. Try it – it works.

Marketing hack #2: Introduce yourself to free local Facebook groups

Facebook is a great marketing tool. It is a powerful tool to reach your target audience and promote your brand or local business.

In order to help you with your business and keep you motivated,  you can search for Free Facebook Groups for Beauty Brands: then follow the steps mentioned below:

  • Introduce yourself to free local Facebook groups.
  • Share your posts in these groups.
  • Answer questions in the comments section.
  • Reply to questions that get asked by other members of the group.
  • Offer deals and incentives to join your page.
  • Share a pic of your salon or home studio, say a bit about your business and yourself, and encourage group members to stop by for a visit.

There are tons of local groups in your town or city where people hang out and talk about their lives and share their businesses.

A quick search on Facebook of “[your city name] business network” or something similar will bring up various groups you can become a member of.

isn’t that simple to do this?

Marketing hack #3: Create a video introducing yourself as a beauty business owner, featuring your products and services

When it comes to promoting your beauty business, one of the most effective things you can do is create a video introducing yourself as a business owner and featuring your products and services. This is a great way to reach out to potential customers and let them know what you have to offer. Not only will this help you get more exposure for your business, but it will also help you build trust and credibility with potential customers.

Nowadays, long videos are less popular than they used to be. But a 1-2 minute video with your personality, information about your beauty business, and what you’ve got to offer is a nice way to introduce yourself and your business.

Use your intro video wherever you can! Make a reel, add it to a local Facebook group or post it on your own Facebook wall. You can also email it to your list with an attention-grabbing title like, “Watch: 3 Random Things About Me”. Get filming!

Marketing hack #4: Write a blog article about beauty businesses near you. Include information about your local salon, spa, or other aesthetic business

Before you object loudly: I know that maintaining a blog can be difficult, but notice I said ‘write a blog article’ rather than ‘write a blog’.

Write a single blog post about local beauty businesses that encourage customers to make environmentally conscious decisions, such as “Top 10 Green/Clean/Organic Salons in delhi” or, “The Best Spray Tanners in Indore.” Include your business at the top of the list (or, you know, maybe 3rd if you’re feeling humble.😀)

While it is true that highlighting your competition can be detrimental to a business’s growth, collaboration is a much more effective strategy for small business owners. Lifting up your fellow small business owners is a worthy way to support your community, and, don’t forget, you’re highlighting your salon, too!

Blog posts like this are effective for SEO. Highlighting businesses near you will help Google learn your business’s name, and it will be included in searches made by those who live in your area. It’s a win-win situation.

Marketing hack 5: Establish a referral rewards program to encourage clients and potential clients to refer your business

You’re probably getting referrals often – why not reward your clients for giving them?

One way to reward your favorite clients is to give them gift cards, free haircuts or colors, a package of your top-selling retail products, or a facial on the house. This is always worth the investment.

Reward generously. It’s always worth the investment.

Marketing hack #6: Run an Instagram contest with other local beauty businesses, and see who wins!

I love this hack. It’s fun, collaborative and super-effective way to build your professional network by working with local beauty businesses in your community.

Contact local beauty businesses and ask if they are interested in doing a ‘like and tag’ contest. Offer to donate a small prize that will become part of a large ‘gift set’ for the winner of the contest.

Running Instagram contests is a fun way for you to collaborate with other local businesses, raise awareness about them, and reward your followers. There’s just no reason not to do this unless you don’t like fun or community.

You Can Also Read: 5 Digital Marketing Tips For Small Businesses

Marketing Hack #7: Give your new clients a call and ask for a Google review

Reviews are crucial for your business, but you will rarely get them unless you ask for them. So start asking!

H2T Esthetics google my business reviews

Marketing hack #8: Make sure your email database is up to date with clients’ birthdays

As you’re gathering info on new clients, be sure to also find their birthday—you’ll be sending them a nice birthday email every year and offering them something special for their birthday month, like a special discount or a gift box!

Record the information in your customer relationship management system or email database. Be sure to have a calendar reminder set for clients’ birthdays. They will love the thoughtfulness of this gesture, and they are likely to take you up on your offer—which makes them ready to spend some money.

Marketing hack #9: Always ask new clients how they found you

At some point during their appointment or when gathering information at the end, be sure to ask all new clients where they heard about your salon.

By word of mouth, social media, or on Google, your marketing is working – so you need to know what’s effective.

Marketing hack #10: Put your SEO keywords on your website to help ensure that people find you through search engines

I use this process of creating multiple blog posts to get thousands of unique visitors to my site each month.

Search Engine Optimization (SEO) is a collection of keywords that people use to find your beauty business.


Marketing hack #11: Include five-star reviews on your website for social proof

Reviews from clients are indicative of how your work performed, so use them to help shape future projects.

Collect reviews from Google My Business, Yelp and Facebook and add them to your website. You can either add these reviews to your Home page or create a separate Reviews page for them.

Marketing hack #12: Update your Google My Business page with photos of you

Keep your GMB account up to date with current pics of you!

digital marketing strategy for beauty salon

As a professional beauty business owner, you will want to have your photos ready for use. This is crucial for establishing yourself as a professional and credible brand.

This list will serve as a guide for you. Save this link and check back any time you feel like your marketing efforts are flagging. Work your way through each of these free salon marketing ideas and you will see the needle move in your beauty business!

Always use good digital marketing strategy for beauty salon to improve your brand visibility.

Keep shining, beautiful friend!

Watch video guide here for these awesome tips : A Complete Guide of 12 Free Awesome Marketing Hacks To Promote Your Beauty Brand In 2023

You Can Also Read: 5 Stages Of Social Media Marketing Funnel You Need To Know

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