5 Stages of Social Media Marketing Funnel You Need To Know

It comes as no surprise that most brand owners now rely heavily on social media for marketing. Achieving a high level of social media marketing success requires strategy.

Social media marketing funnel is a strategy that your prospects will go through before they buy or contact you. It involves the initial awareness stage, the consideration stage, and finally the action stage. The purpose of this article is to provide guidelines on how to set up a social media marketing funnel so that you can maximize your sales opportunities. 

What is social media marketing Funnel?   

We must understand the marketing funnel before we can understand the social media marketing funnel. 

The Marketing Funnel consists of steps used to guide prospects through the consumer journey. By using the funnel to plan and measure content and other marketing materials like landing pages and ads, marketing teams can attract, engage, and convert prospects. As with most marketing strategies, social media uses a funnel or pipeline concept. 

The important thing to remember here is that this funnel is not only about sales — it’s also about increasing brand awareness and building customer loyalty. This new customer should be converted into brand ambassadors who will continue to use your product or service for years to come! 

Stages of the social media marketing funnel

The social media marketing funnel is the process of attracting potential customers and turning them into paying customers. It is a multi-stage process that will lead to repeat customers and long-term advocacy for your brand or business.

The social media marketing funnel consists of five stages. Depending on the type of business, these stages may differ. No matter how you choose to build your funnel, the journey of the customer will follow a basic pattern that will result in a sale, satisfied customers, and long-term loyalty to your brand.

In terms of the stages of the social media marketing funnel, it’s essential to remember that each of the five stages is interconnected, as the prospect moves from one stage to the next to the end.

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AWARENESS

Customers begin their journey by becoming aware of your brand. Awareness is at the top of the funnel.

During this stage, a prospect who did not know about your business or brand is aware that it exists. The customers become familiar with your products/services as well as problems you might be able to solve. 

Often, the prospect does not even realize that they have a problem that requires solving, but it is your job to convince them they have one and how your brand can help them.

Your prospect won’t be interested in your product or service. Rather, you are simply establishing your brand in their minds so that they can quickly recall it in the future.

CONSIDERATION 

Social media marketing funnels continue with the consideration stage. In this phase, the prospect is looking at what you have to offer and comparing it to your competition. 

The prospect is well aware of their problem and looking for a solution, but they are not truly ready to commit to anything yet. That’s where the comparison comes in. A prospect’s choice of destination will be influenced by features, price, customer service, and reviews. Your job during this stage is to convince them that you have a better overall product or service.

The type of tactics you will want to use during this stage include Facebook Groups, LinkedIn Groups, IGTV (Instagram TV), Twitter Chats, and YouTube videos as well as forum posts on other social media platforms like Reddit and Quora where prospects are likely to be hanging out.

ACTION

The middle of the funnel, or the conversion stage, is all about getting your prospects to purchase from your brand.

They’ve also decided that they want to take action by purchasing from your brand. In this case, they’re purchasing a product or service that will help them either achieve something or solve a problem.

To convert those prospects into buyers, you’ll need to make sure that:

-You make it easy for them to find what they’re looking for and get in touch with you if necessary. 

-You’re giving them all the information they need about price points and payment options so they know what they’ll be paying before committing to purchase anything from you.

-Asking for reviews from satisfied customers who have purchased from you before will help build trust between both parties involved in this transaction (you as seller/business owner versus customer as buyer/consumer).

-You have case studies showcasing how other people like them have benefited from using your product/service at no cost.

Prospects can be improved and converted with this information.

ENGAGEMENT

 At this stage, you want to ensure that your customer feels 100 percent supported so they don’t feel any form of buyer’s remorse.

When a customer buys a product, many companies forget about them and never think about them again. This limits the chances of repeat business and customer loyalty.

Your goal at this point is to build engagement within your online customer community. 

Ensure your customers are satisfied with their recent purchases and give them the chance to share their experiences.

ADVOCACY

The advocacy stage is the final stage of the funnel. During this stage, your goal is to turn customers into brand ambassadors.

The best way to do this is to collect product/service reviews and customer testimonials. Videos can now be used to share short testimonials on Facebook.

The following tactics can be used to increase loyalty among customers and increase advocacy: giveaways, loyalty rewards programs, and customer referrals. Some customers seek and need incentives after their initial purchase to keep coming back and spread the word about your company. 

CONCLUSION

Depending on your industry and target audience, you can design your social media marketing funnel. However, it will still contain concepts such as Awareness, Consideration, Action/Conversion, Engagement, and Advocacy. You can boost the visibility of your brand, build trust with prospective customers, and increase revenue and sales by using a social media marketing funnel. Instead of keeping a customer list, you’ll build a loyal audience.